This:
Pale Moon is not a celebrity, Or a business.
The term 'customer' is meaningless in the context of this browser. Or any browser ever since Internet Explorer started being bundled with Windows. Customers by definition are paying to use it, and unlike various privacy raping online services or Pale Moon's ancestor, where 'if you are not paying for it you are the product', Pale Moon isn't profiting off userdata either.
Besides why is popularity a good thing? Who the hell wants the mouthbreathers seen on Reddit and other places to show up here with their dumb entitled attitude or total cluelessness about mentioning basic information when asking for help? We have enough of those already here who can't be bothered to search before asking for help, or even reading basic system requirements or technical information that emphatically states that this browser is not and won't ever become Firefox.
The masses have been dummified over the last decade by Chrome,expecting a 'simple' UI incapable of doing anything, and for whom a desktop browser isn't cool enough because it looks 'old'. Try mentioning Pale Moon anywhere else and you'll be bombarded by Firefox trolls repeating the same debunked bullshit. And as far as I know - not a single author of any of these articles that mention Pale Moon has bothered to read the basic information about the browser on the main page, let alone contact Moonchild to clarify the 'old and obsolete' or 'unsafe because it doesn't use sandboxing' canards.
Screw them. Let Pale Moon's audience be self selecting, we are here because we know what we want out of a browsing experience and nobody else provides this.