https://www.gamesradar.com/games/as-fan ... e-of-that/
Game-key cards give users a full download of a game rather than allowing them to simply play it right out of the box, which has prompted concerns about game preservation, and generally hasn't been met particularly warmly by those who value physical media.
Nintendo thought that they could have it both ways, huh? Why do they think they're being called out right now? Because they are trying to have it both ways, at the expense of gamers who value physical games.Game-key cards, [former Nintendo marketing lead Kit] Ellis points out, can be seen as an "extension" to [full game download codes sold on Nintendo eShop gift cards in physical stores.]
"What they had to say was, you know, even going back to the [gift] cards that you can get now, Nintendo really wanted a physical representation of a digital product in a retail store," Ellis explains. "Which makes sense, because Nintendo really values the retail channels, more so than a lot of other gaming companies."
Furthermore, he mentions that the original game download gift card idea "was really widely adopted within the company, nobody was really questioning it, it was like 'Yeah this seems like a great idea for us to kind of have it both ways.'"
I have to imagine that at least some gamers will boycott the Switch 2 if Nintendo tries to get all gamers to go all-digital. Maybe Nintendo won't care about that, and will say "don't let the door hit you on the way out," but they can nevertheless be assured that this will get some people to drop Nintendo.[Former Nintendo marketing lead Krysta] Yang notes that "they make so much more money off of the digital games," so "of course they're going to be looking at other solutions to kind of fill that gap, or even try to transition people over to an all-digital world."
If game-key cards are the "form of physical" that Nintendo allows to remain, that's the same thing as eliminating physical games. It's a distinction without a difference. "Reassurances" like that aren't reassuring at all, they essentially amount to deception.However, one key point that the three ex-Nintendo staff agree on is that it's highly unlikely the company is looking to phase out physical games entirely. "This person was also very clear in saying like there is going to be some form of physical," Yang adds. "The physical nature of video games is not something that's going away, and Nintendo is not going to take that away. They realize the importance of that."
Ellis later adds, "I can't see the physical games vanishing completely," while Yang says we'll have to "see this initial batch of sales" and how they might "inform the future decisions," but "I don't think that physical is ever going to 100% go away, I don't think Nintendo will ever do that."
"Talk about someone that knows their audience, they absolutely understand the audience, that their most dedicated audiences that just want this because they have this emotional tie to their brand, and they want to cultivate that. So I don't think that they're going to go out of their way to, you know, sever that bond."
But, for the record, I can definitely see that happening. Because Japanese gamers don't seem to care about this and are not pushing back. And Nintendo is a Japanese company. So, unfortunately, I don't see this turning out well.