The frog boils slightly more..

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moonbat
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The frog boils slightly more..

Post by moonbat » 2022-05-05, 12:34

Chrome 101 ships with controversial advertising system trials
Topics runs locally in the web browser. The API uses algorithms to determine topics of interest based on the user's browsing history. The interests are stored locally in the browser for three weeks. When a user visits a site, three of the interests are revealed to the site in question and its advertising partners.

FLEDGE, First "Locally-Executed Decision over Groups" Experiment, is the second advertising technique that Google trials in Chrome versions 101 to 104. The technique moves "the interest data and the final ad decision" to the local browser. Google hopes that the technique addresses core privacy concerns while giving advertisers enough data to display advertisement that is potentially of interest to users.
Who didn't see this coming? Remains to be seen whether it will be a Chrome exclusive or on Chromezilla browsers as well.
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Re: The frog boils slightly more..

Post by Mæstro » 2022-05-05, 14:18

The irony here is that this nonsense is running on the user’s computer. The overall trend has been rather to return to PC as terminals.
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Re: The frog boils slightly more..

Post by moonbat » 2022-05-05, 14:32

That's the case with all the advertising and tracking going on - at the expense of your system resources and power consumption. More so given how many tons of javascript is used, plus video ads. Google used to have text only ads at one point and people didn't mind them, those days are gone.
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Re: The frog boils slightly more..

Post by vannilla » 2022-05-05, 16:43

As said by people before me, if ads were just a link with maybe a nice explanatory image, nobody would mind them and ad blockers wouldn't be developed at all.
But no, we must get autoplaying videos with sound, code executing in the background to collect informations about you across sessions and who knows what else. :(
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Re: The frog boils slightly more..

Post by Moonchild » 2022-05-05, 17:54

vannilla wrote: ↑
2022-05-05, 16:43
 code executing in the background to collect informations about you across sessions and who knows what else. :(
And with Chrome 101, this is now baked into the browser (well for Google ads, anyway), so unblockable and always-on
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Re: The frog boils slightly more..

Post by mr tribute » 2022-05-05, 21:16

TheRealMaestro wrote: ↑
2022-05-05, 14:18
 The irony here is that this nonsense is running on the user’s computer. The overall trend has been rather to return to PC as terminals.
The trend in computing has been powerful CPUs coupled with for example Chrome OS.

This lets cloud operators collect all the data from Web apps, but offload processing needs to the client CPU. If you have weaker machines, only native applications are lightweight enough.

There is a lot of money to save for cloud operators by letting the client do the work and pay the electricity bill. This also encourages people to upgrade to more powerful "terminals" to keep up with the requirements of Web apps. How else would the hardware business "thrive"?
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