Currently, it seems they are dogfooding e10s (electrolysis, or "remote tabs" that run in a different process than the actual browser front-end).
A key sentence in the "learn more" wiki entry for it in its current state:
So instead of using a smarter way of doing this, as initially planned, it seems they are going to try for the same flawed setup Chrome uses.What to Expect
Basic browsing should work as expected. Tabs that are loaded remotely (i.e., in a separate process) will have their title underlined. By default, all tabs share just one content process. If one tab crashes, they all crash. Process-per-tab, like Google Chrome, is on our roadmap.
Do you use 100 tabs? Then you will have 100 copies of a Firefox-subprocess (likely a separately named plugin-container instance) running. Looking at my own setup here, Firefox's "master" process is using a comfortable 175MB, with another 78MB in the plugin-container process with a few light tabs opened. Restarting the browser with e10s disabled (which it did automatically because it thinks I have an accessibility tool enabled -- I don't!) put it all back in 1 process using 191 MB for the same tabs. e10s therefore has an extra 62MB overhead for its process; that's a lot.