Wow, I knew the "Big 5" were big, but didn't realize this big.A new commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. These titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable listed firms in the world. Their profits are surging: they collectively racked up over $25bn in net profit in the first quarter of 2017. Amazon captures half of all dollars spent online in America. Google and Facebook accounted for almost all the revenue growth in digital advertising in America last year.
One specific thought is this helps better put in perspective the increasingly aggressive anti-adblock stance of Google and Facebook (as Handyman posted yesterday here). They're trying to not only protect but keep growing their giant golden goose of online ads.
It was awfully smart of Google 10 years ago to make both their own Browser and Mobile OS, and Facebook has benefitted tremendously with the dramatic rise of Mobile. Even as an increasing number of Desktop users block ads, they're still making record profits.